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After Kush, the founder of Craved, completed his health journey, where he lost over 50 lbs and brought his body fat under 10% while cooking his favorite foods like pizza, burgers, and ice cream, he had a powerful realization. By using quality ingredients to inadvertently cut heavily processed junk out of our diets, we can maintain a healthy lifestyle while enjoying great food. This belief drove him to build Craved, a company dedicated to making healthy food exciting and proving that good food and healthy food can be the same thing.
Now, Kush is taking the next step on this journey at Ferrandi, the top culinary school in France, where he’ll immerse himself in the world of Michelin-Starred restaurants to become a classically trained chef. This extraordinary opportunity will both elevate Kush's skills and elevate Craved’s products so we can redefine what we expect from the health food industry.
Ferrandi represents the pinnacle of culinary excellence. Kush was drawn to its focus on classic French techniques, Michelin-starred standards, and the extensive internship component, where he’ll gain hands-on experience in a world-class kitchen. This training will help us explore more innovative techniques and experiment with new flavors, setting up Craved to return and offer our customers with an even more exceptional culinary experience.
FOLLOW THE JOURNEYWe believe that healthy food should be exciting, not a compromise. The artistry of Michelin-starred chefs has inspired us on a mission to banish bland, artificial "health- foods” and create delicious treats that truly nourish your body and delight your taste buds.
We feel that the standard for the health foods industry has become for brands to tout low calorie counts or a couple of impressive sounding macros and use them to justify selling us subpar, artificial, and unsatisfying “food.”Craved’s goal is to do the opposite. We aim to raise the bar in the health foods industry and make it all about crafting high quality delicious foods that are also good for you.
Even though it’s not what they’re known for, Michelin-Starred restaurants are masters of making healthy food exciting. They source the best ingredients, make use of whole foods instead of over processed crap, and constantly innovate to transform them into delicious experiences. Our goal is to bring a piece of this world to your pantry, fridge, and freezer, with healthy foods that are so good, you'll forget how good-for-you they are!
Join us as we embark on this exciting journey to Ferrandi Paris! We’ll bring you along, sharing our culinary discoveries throughout the next year. Follow our social media channels for exclusive updates, behind-the-scenes glimpses, and a taste of what's to come. The future of Craved is just around the corner!
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